SK
Samuel Kidemi Lead Web Designer
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Available for Remote & Freelance Roles
Co-Founder @ Xclusive Tech Top Firm '26

Crafting scalable web systems & high-converting digital experiences

Lead Web Designer & UI/UX Specialist with a formal B.A. in Graphic Design from Kenyatta University (2018–2024) and 6+ years transforming client challenges, raw briefs, and AI concepts into structured, pixel-perfect, implementation-ready digital platforms.

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Production Design System
Samuel Kidemi Studio Architecture
End-to-end web design, Figma Auto-Layout v5 tokens & developer handoffs.
120+
Websites Delivered
100%
Auto-Layout Hygiene
6+ Yrs
Design Experience
B.A.
Graphic Design KU
Top Digitally Fit Web Design Firm of the Year 2026
Core Design Architecture & Delivery Ecosystem
Figma (Auto-Layout v5) Framer Webflow Tailwind CSS Next.js React WCAG 2.1 AA Tokens Studio
WORK & CASE STUDIES

Featured Solutions & Systems

All 120+ Archive at Xclusive Tech
https://omniagentmarketplace.com
Omni Agent Marketplace live AI platform designed in Figma
Designed in Figma · Live in Production

Omni Agent Marketplace

Premium dark-mode B2B AI marketplace engineered for an automation founder selling 21+ specialist AI agents across Africa, the UAE, UK, and US.

Client Problem

Needed undeniable visual proof that autonomous agents execute fast and accurately, structured across complex multi-agent workflows.

Figma Solution

Prototyped interactive live chat simulation cards, tokenized component catalog for 21+ agents, and high-visibility 48-hr deployment funnels.

AI Platform Auto-Layout v5 Interactive Simulation Developer Handoff
https://frostwoodcrm.com
Frostwood CRM business management and M-Pesa invoicing SaaS platform designed in Figma
Designed in Figma · Live SaaS Platform

Frostwood CRM

Unified B2B SaaS CRM, sales pipeline, invoicing, and automated M-Pesa payment platform replacing disconnected tools for growing agencies and SMEs.

Client Problem

Growing businesses lost billable hours managing disjointed spreadsheets, manual WhatsApp invoicing, and slow reconciliation across multiple payment channels.

Figma Solution

Architected comprehensive design system with 100% Auto-Layout: visual drag-and-drop deal pipeline, 60-second invoice builder, and 1-tap M-Pesa STK push checkout.

B2B SaaS CRM FinTech & Invoicing Auto-Layout v5 M-Pesa STK Push
https://tendersaccesshub.com
Tenders Access Hub B2B SaaS one-pager screenshot
Live SaaS Platform · 190+ Countries

Tenders Access Hub

Global procurement SaaS one-pager aggregating government and private contracts across 190+ countries into a single real-time portal.

Client Problem

Dense procurement lists were causing severe bounce rates on legacy multi-portal pages.

Figma Solution

Z-pattern search hierarchy, institutional trust logo cloud (UN, WHO, World Bank), and monthly/annual pricing switchers.

B2B SaaS Z-Pattern CRO Pricing Matrix
https://dealforge.org
Dealforge enterprise B2B procurement marketplace designed in Figma
Designed in Figma · Live in Production

Dealforge Procurement & Supplies

Enterprise procurement and corporate supply marketplace connecting verified institutions with commercial commodity vendors.

Client Problem

Corporate buyers faced fragmented catalog categorization and confusing multi-step quote request (RFQ) workflows.

Figma Solution

Structured faceted category navigation, instant 2-step RFQ modal drawers, and trust-anchored supplier verification badges in Figma.

Enterprise B2B RFQ Funnel Catalog UX Design Tokens
https://pharmacypos.co.ke
PharmaPOS healthcare SaaS interface designed in Figma
Product UI Kit & Landing Page

PharmaPOS Platform

Cloud point-of-sale and automated inventory management platform designed for retail pharmacy counters requiring high-speed touch workflows.

Client Problem

Pharmacists struggled with complex legacy software causing slow checkout queues and inventory discrepancies.

Figma Solution

High-contrast touch-friendly POS keys, instant barcode/SKU scanning layouts, and rapid checkout routing.

Healthcare SaaS Touch Ergonomics Design System
https://gridxafrica.com
GridX Africa industrial renewable solar infrastructure website
Industrial CleanTech · Solar Infrastructure

GridX Africa Clean Energy

Pan-African industrial renewable energy developer financing and engineering multi-megawatt commercial solar microgrids.

Client Problem

High-capital industrial executives needed immediate technical clarity on generation capacity, carbon offsets, and capital recovery.

Figma Solution

Engineered interactive generation telemetry cards, industrial data tables, and high-trust executive proposal download paths.

CleanTech Energy Industrial UX Data Visuals
https://santoriniqueen.com
Santorini Queen luxury yacht charter platform
Luxury Experience · Editorial Layout

Santorini Queen Charters

Luxury Mediterranean yacht charter experience engineered to convey high-ticket exclusivity and seamless VIP inquiry routing.

Client Problem

Low conversion on high-net-worth charter bookings due to generic template aesthetics.

Figma Solution

Editorial luxury typography pairing (Grotesk + Serif), immersive vessel galleries, and calendar route selectors.

Luxury Commerce Editorial Typography Booking Funnel
https://elitecapitalfx.com
Elite Capital FX multi-asset broker trading platform
FinTech · High-Frequency UX

Elite Capital FX FinTech

Next-generation multi-asset brokerage portal delivering institutional liquidity, ultra-low spread forex, indices, and crypto commodities.

Client Problem

Traders were dropping out of the funnel due to confusing spread comparisons and cluttered account tier tables.

Figma Solution

High-density real-time spread ticker components, clear account tier matrix with MT5 handoff, and frictionless KYC onboarding.

FinTech Trading UI High-Density Tables Dark Mode
https://beautybites.co.ke
Beauty Bites premium cosmetics and skincare e-commerce store
D2C E-Commerce · Mobile CRO

Beauty Bites Luxury E-Commerce

Direct-to-consumer luxury beauty and skincare brand crafted for rapid mobile discovery, instant shade matching, and 1-tap checkout.

Client Problem

Severe mobile bounce rates on swatch selection and multi-screen checkout on default Shopify / WooCommerce templates.

Figma Solution

Designed thumb-friendly bottom-sheet shade drawers, sticky conversion bars, and localized instant M-Pesa one-tap checkout.

E-Commerce Mobile CRO Swatch Selectors M-Pesa Checkout
https://dianielitetaxi.co.ke
Diani Elite Taxi premium coastal fleet and airport transfer platform
Fleet Booking UX · 24/7 Dispatch

Diani Elite Taxi

Premium coastal private transport and airport transfer service with real-time fleet selection, instant WhatsApp booking routing, and VIP travel ergonomics.

Client Problem

International and domestic tourists experienced friction booking transfers through fragmented phone calls without transparent pricing or vehicle confirmation.

Figma Solution

Engineered high-trust conversion funnel with upfront rate cards, instant 1-tap WhatsApp dispatch modal, and multi-language support (EN, FR, PL).

Fleet Booking VIP Travel UX WhatsApp Funnel Mobile CRO
https://globalhealthandsustainabledevelopment.com
Global Health & Sustainable Development unified multi-touchpoint brand system
Unified Multi-Touchpoint System (Web + 16:9 Decks)

Global Health & Sustainable Development (GHSD)

International health NGO visual system built with strict cross-platform consistency across their public web portal, institutional reports, and executive presentation slide decks.

Client Problem

Fragmented branding between annual PDF reports, web publications, and stakeholder investor decks.

Figma Solution

Unified design token library applied harmoniously across responsive web pages and matching 16:9 pitch deck master components.

Multi-Touchpoint 16:9 Pitch Decks Design Tokens WCAG AA Contrast
https://sedhuro.org
SEDHURO community health and advocacy platform designed in Figma
Humanitarian Platform · NGO Hub

SEDHURO Human Rights & Health

Non-governmental organization portal delivering transparent humanitarian mission tracking, health advocacy publications, and international donor reports.

Client Problem

International advocacy missions in East Africa required an undeniable, transparent reporting hub for global donor consortia.

Figma Solution

Structured publication repositories, field mission impact metrics, and high-visibility crisis appeal response flows in Figma.

NGO Platform Donor Reporting Publication Hub Multilingual UX
Xclusive Tech Commercial Archive

Looking for the Full 120+ Commercial Web Portfolio?

As Co-Founder & Lead Web Designer at Xclusive Tech (awarded Top Digitally Fit Web Design Firm of the Year), Samuel has designed and deployed over 120 live client platforms across fintech, healthcare, SaaS, logistics, and luxury commerce.

Explore 120+ Live Archive
WHY PARTNER WITH ME

Why Partner With Me Today And Always?

</> F TS N CSS UI

Production-Grade Reliability

Clean, thoroughly tested Figma architecture. 100% Auto-Layout compliance with full tokenized systems, typography hierarchies, and zero loose layers baked in from day one.

Performance & Conversion First

Core Web Vitals optimized, ultra-fast render visual hierarchy, high-contrast WCAG AA standards, and conversion-focused UX engineered across every user touchpoint.

Scalable Design Systems

Tokenized component sets built to scale seamlessly from 390px mobile screens to 1920px ultrawide displays and 16:9 pitch decks.

Business-Driven Outcomes

120+ client sites shipped with measurable revenue and lead conversion impact. Honored with Top Digitally Fit Web Design Firm of the Year (Digitally Fit Awards 2026).

EXPERIENCE

Professional Milestones & Impact

Top Digitally Fit Web Design Firm of the Year

Awarded at the Digitally Fit Awards 2026 in recognition of delivering 120+ high-impact digital experiences with exceptional visual rigor, responsive speed, and business growth for clients across Africa, Europe, the UAE, and the US.

B.A. Graphic Design · Kenyatta University (2018–2024)
2020 — PRESENT
Lead Web Designer & UI/UX Specialist — Elite Designs / Xclusive Tech

Spearheaded the visual architecture, responsive design systems, and frontend delivery of 120+ client websites, B2B SaaS one-pagers, and AI landing pages.

2018 — 2024
Bachelor of Arts in Graphic Design — Kenyatta University

Graduated with formal academic grounding in visual hierarchy, typography systems, editorial layout, grid theory, color psychology, and user-centric design methodology.

2020 — PRESENT
Freelance Senior Web Designer — Global Clients

Contracted with international clients across the UK, Netherlands, US, and UAE to rapidly translate complex business briefs into high-converting web landing pages and pitch decks.

FIGMA ARCHITECTURE & HANDOFF

Strict Production-Ready Standards

100% Auto-Layout Architecture

Zero floating rectangles or loose text layers. Every card, container, and section uses Auto-Layout with strict responsive resizing rules (`Fill Container`, `Hug Contents`, `Min/Max Constraints`).

Resizing: Fill | Padding: 8pt Grid

Design Tokens & Local Variables

Comprehensive token hierarchy for Colors (Neutral-950 to 50, Brand Accent, Semantic Success/Error), Spacing scales (4, 8, 12, 16, 24, 32, 48, 64, 96px), and Radius scales.

Variables: Colors • Spacing • Radius

Variant Sets with Boolean Properties

Buttons, badges, and form controls built with component properties: `state` (Default, Hover, Active, Disabled), `hasLeadingIcon`, `hasTrailingIcon`, and slot instance swapping.

Component Sets: Interactive Variants

No-Code & Developer Handoff

Assets pre-formatted (clean SVG paths, WebP exports 1x/2x). Clean semantic layer naming (`Section/Hero`, `Card/Feature-01`) directly matching Framer and CSS box models.

Framer & Webflow Ready Handoff

Ready to engineer something extraordinary?

Whether you need high-converting landing pages, pitch-style one-pagers, or production-ready Figma architecture, let's connect and build.

hello@xclusivetech.co.ke WhatsApp: +254 722 753 819
© 2026 Samuel Kidemi. All rights reserved. Built with semantic HTML & Vanilla CSS.
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