Samuel Kidemi — Web Designer CV

Professional Summary

Award-winning Web Designer and UI/UX Specialist with a formal background in Graphic Design (B.A., Kenyatta University) and 6+ years (2020–present) of dedicated experience delivering 120+ live web platforms, high-converting landing pages, and SaaS interfaces. Deep technical mastery in Figma (100% Auto-Layout, component variants, design tokens, responsive grids) and developer handoff workflows (Framer, Webflow, semantic HTML/Tailwind). Proven ability to translate textual briefs, rough outlines, and AI-generated concepts into structured, pixel-perfect digital experiences with rapid turnaround times.

Technical Skills & Core Competencies

Web & UI Design: High-Converting Landing Pages, Pitch-Style One-Pagers, Marketing Sites, Mobile-First Design, Micro-Interactions.

Figma Architecture: 100% Auto-Layout Workflow, Nested Components, Interactive Variants, Local Variables & Tokens (Color, Spacing, Radius).

Developer Handoff: Asset Optimization (SVG/WebP), Box-Model Constraints (Flexbox/Grid), Framer, Webflow, Tailwind CSS.

Conversion Strategy: Visual Hierarchy, F/Z-Pattern Information Architecture, CTA Prominence, Trust Signals, Mobile Ergonomics.

Cross-Platform Consistency: Maintaining unified visual systems across Web, Pitch Decks (16:9 PDF), and Social Collateral.

Languages & Availability: English (Upper-Intermediate/Fluent C1/B2+) · Available 10–20+ hrs/week for remote freelance contracts.

Professional Experience

Lead Web Designer & Co-Founder | Xclusive Tech 2020 – PRESENT | NAIROBI & REMOTE

Directed the UI design and digital layout strategy for 120+ live client websites and platforms across AI, fintech, SaaS, healthcare, and enterprise commerce.
Honored as Co-Founder of the Top Digitally Fit Web Design Firm of the Year at the national Digitally Fit Awards for design innovation and mobile conversion impact.
Designed pitch-style landing pages in Figma adhering to strict 8pt grid systems and auto-layout standards for seamless engineering and no-code implementation.
Converted raw client requirements and AI-generated drafts into structured, production-ready web designs within fast 24–48 hour turnaround windows.
Standardized reusable component libraries and design tokens across multiple client projects, cutting development iteration cycles by ~35%.

Featured Web Design Case Studies

Omni Agent Marketplace (omniagentmarketplace.com) AI Agent Platform

Designed marketing presence for autonomous AI agent workflows; structured complex multi-agent execution loops into intuitive bento-grids and high-converting CTA funnels.

Frostwood CRM (frostwoodcrm.com) B2B SaaS & FinTech

Architected unified multi-tenant CRM, pipeline, and billing design system in Figma; engineered automated invoice generation and 1-tap M-Pesa STK push checkout flows.

Tenders Access Hub (tendersaccesshub.com) B2B SaaS One-Pager

Crafted high-converting SaaS landing page with clear typographic hierarchy, interactive monthly/annual pricing tables, and enterprise trust indicators.

Sourcewall NL & UK Roadrunner (sourcewall.nl / ukroadrunner.co.uk) European Trade & Logistics

Engineered modern, high-contrast, responsive marketing websites tailored for European enterprise audiences, emphasizing credibility, speed, and cross-device consistency.

Education & Honors

Bachelor of Arts in Graphic Design | Kenyatta University 2018 – 2024

Rigorous training in visual communication, typography systems, editorial grid layout theory, user psychology, and digital interface design.

🏆 Winner: Top Digitally Fit Web Design Firm of the Year — Digitally Fit Awards